Our diagnostic process uncovered the uniqueness of this firm. We were able to capture the essence of its founder and connect better with the community and prospective clients. The new icon has a historical tie to the original law, which was once hidden under a stone at the base of an old oak tree, and also had a great correlation with the founder and his love of his West Virginian heritage and passion for the outdoors.
With consideration to the founder’s authentic passion for the outdoors, coupled with the area’s rich heritage of hunters and outdoorsmen, we stripped him of his Armani, hand-tailored suits and positioned him as the much more approachable expert that he is. His brand and identity have separated him from his competitors, created better name recognition, and positioned him and his firm as unique, authentic and compassionate for those in his community.
• Website consulting
• Marketing & Advertising mgmt.
• Script writing / creative direction
• Television commercial production